In this week’s very special show, Nick talks to the legendary Jay Abraham, the American business executive, conference speaker, and author. Jay is best known for his work in developing strategies for direct response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US. He is the founder and CEO of the Abraham Group, and widely considered to be one of the greatest marketing minds in history.
As well as his incredible story and insights, Jay discusses the details of his latest innovation, Exponential Growth, a programme designed to compound different things together in order to create certainty around the result you hope to obtain.
KEY TAKEAWAYS
- Universal principles are just that. If they’re truly universal then they only require modification in small ways, and infrequently. Tying our understanding to these core principles gives us strength.
- It is entirely possible to be “successfully stuck” by accepting a growth rate or profit level that may seem suitable for your industry, when in fact your efforts should produce a lot more when compared to the business world as a whole.
- Leadership is not singular. Everyone in the business is a leader or a follower in a very dynamic way. We are students or teachers all at once, even those in a higher place in the hierarchy.
- Business, scale and growth are a matter of geometry, but the great minds are the ones who realise that there is geometry on top of geometry. There are always levels that can be explored and exploited beneath the surface.
BEST MOMENTS
‘I became the one-eyed man in the land of the blind’
‘You have the ability as an entrepreneur to work on the geometry of your business’
‘You’re constantly growing not just yourself but all your people’
‘It gives you a better context of understanding the psyche and the workings of your target audience’s mind’
VALUABLE RESOURCES
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks
Jay Abraham – https://www.abraham.com
Jay Abraham Twitter – https://twitter.com/RealJayAbraham
Jay Abraham LinkedIn – https://www.linkedin.com/in/jayabrahamofficial/
Getting Everything You Can Out Of What You’ve Got by Jay Abraham (Amazon)
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development – showing up and being the best version of myself … every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.
CONTACT METHOD
Nick’s Facebook Page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick’s Instagram: https://scaleup.vip/IG
Scale Up Your Business website: www.suyb.global
