Lee Benson On Improving Your Most Important Number

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Lee Benson has more than 25 years of experience as a CEO. He owned and led Able Aerospace, then sold it for 9-figures to Textron Aviation. He also founded Execute to Win (ETW) to help senior leadership teams experience similar results by working better together at improving their organiation’s Most Important Number. But what is this, and how can it benefit you?

In this episode, Nick meets Lee to discuss the nature of the Most Important Number, and how he empowers teams and leaders using his Mind Methodology, in order for them to be able to achieve and identify the work that drives that number.


  • People create all of the value in your business, so they must be always held up as the most important component in your business’s success.
  • Companies always start with a few core people, but as we scale, we should always look for those who will provide us with the best chance for maximal growth.
  • Whether shareholder value or net profit, it is always the job of the CEO to continually increase the value of any organisation.
  • The perspective is what really matters when it comes to visualising the future and deciding strategy. The great leaders are able to see the future from the top to the bottom.


‘People are the most important part of the equation’

‘The number drives the majority of the right behaviours’

‘There really is one number that is that measure of value, and all other stuff feeds into it’

‘We talk about the most important number, then we talk about drivers’


Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

The Mind Methodology – https://themindmethodology.com/speaking/


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


Work with Nick: https://highvalueexit.com

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

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About Nick

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. 

Over the last decade, he has built, bought and sold 26 businesses with a combined valuation of $5.2 billion dollars. He also works with Private Equity and Venture Capital firms across the UK and the US leading turnarounds, mergers, acquisitions, and scale-ups.

His “Scale Up With Nick Bradley” podcast, which ranked #1 in the UK on iTunes’ business charts, has more than 600k downloads in over 130 countries and has featured thought leaders such as Seth Godin, Evan Carmichael, Neil Patel, Jay Abraham, Patrick Bet-David (and more…). 

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